IW MAGAZINE SAYS THE LAUNCH EDITION IS...

"...A HOROLOGICAL BREATH OF FRESH AIR..."

"...A HOROLOGICAL BREATH OF FRESH AIR..."

Never back down from a challenge

For years I have designed and created award-winning luxury timepieces driven by my passion to create machines with soul that defy old-world industry norms. They are rare pieces for bold collectors and unique personalities. Only the few get their hands on them, and they are rarely spotted in the wild. My new line, starting with the Launch Edition, takes the same level of high-design, passion and luxury craftsmanship - to the street. 

A DARING 3-DIMENSIONAL MASTERPIECE

9-Part Modular Case // Dual Sapphire Crystals // Hand-Finished to the Highest Standards
A DARING 3-DIMENSIONAL MASTERPIECE

A FEARLESS TIME SCULPTURE

Automatic Movement // Floating Dials & Movement Chassis // 100M Water Resistance
A FEARLESS TIME SCULPTURE

"Built around a 9-part modular case system from award-winning designer Jason Wilbur, the eponymously-named Wilbur Launch Edition Watch is capable of future upgrades and customization."

"The 2020 Launch Edition looks to blur the boundary between one-of-a-kind timekeepers, and their more versatile counterparts, allowing buyers to customize and swap components at a later date."

"…a beautifully complex approach to luxury timekeeping.”

This is the future of luxury

Born in California from the dreams of Jason Wilbur, this brand is built on pushing limits. Wilbur watches are exclusive time-sculptures for those not afraid to break the rules. 

“I started this brand with the idea that the future is limitless. The goal is to create limited pieces that are both challenging to produce as well as high in unique personality. This is driven by my passion to push the limits of design and engineering and to create legendary luxury time-sculpture.”

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