This is wilbur

Born in California from the dreams of Jason Wilbur, this brand is built on pushing limits. Wilbur watches are exclusive time-sculptures for those not afraid to break the rules.
This is wilbur

History & Future

"My passion is to create pieces that are high in unique personality and perfect in execution. This is driven by my desire to push the limits of design and engineering and to create legendary luxury time-sculpture inspired by the souls of machines." - Jason Wilbur
Over the past 15 years, Jason Wilbur has turned the watch world on-end with several rule breaking and innovative timepieces, including the "Devon Tread 1," that have changed the landscape of the industry and raised the bar for the future. He is an award-winning automotive and industrial designer, engineer and artist, known for his unique approach to design and unmatched creative vision. His years of experience in advanced design and experimental automotive R&D have allowed him to merge art and science on a whole new level; blending a youthful spirit with serious future-focused engineering.

"I design every single piece myself, from sketch to CAD. I never release a watch that I don't truly love myself. To get there takes long hours and many iterations. My customers become part of the Wilbur family, so each piece must exceed expectations and exude emotion for years to come.

The new line, starting with the Launch Edition, takes the same level of high-design, passion and luxury craftsmanship I put into my one-off pieces and ultra-lux concepts - and takes it to the street."

Our "Speed Shop" / Factory is in California, USA.  

Creative Process

We are explorers and innovators, inspired by everything around us. We exemplify the American pioneering spirit and never settle for second place.

Implementing the most modern design tools and manufacturing technologies available on earth allows us to bring the most amazing and challenging ideas to life.

“Today, watches have nothing to do with telling time, they tell stories; they are micro-models, mechanical manifestations of our human hopes, dreams and character at any point in time. In a sense, we don’t make watches at all, we make art that just happens to tell time.”

Exploration

Exploration

Every watch starts with a dream and a sketch with soul. I believe in exploring complex design concepts on paper before moving into the prototyping stage.

Expertise

Expertise

Every piece is a three dimensional sculpture. I personally design & build every concept in 3D ensuring beauty from every angle.

Craft

Craft

No detail is left unloved. True craftsmanship is required to finish each piece to our standards; unmatched precision, fit and finish.