History & Future
“I started this brand with the idea that the future is limitless. The goal is to create pieces that are both challenging to produce as well as high in unique personality. This is driven by my passion to push the limits of design and engineering and to create legendary luxury time-sculpture.”
Over the past 15 years, Jason Wilbur has turned the watch world on-end with several rule breaking and innovative timepieces including the "Devon Tread 1" that have changed the landscape of the industry and raised the bar for the future.
The new line, starting with the Launch Edition, takes the same level of high-design, passion and luxury craftsmanship - to the street.
Jason Wilbur is an award-winning automotive and industrial designer, engineer and artist. Known for his unique approach to design and unmatched creative vision. His years of experience in advanced design and experimental R&D have allowed him to merge art and science on a whole new level; creating a new world of luxury, blending a youthful spirit with serious future-focused engineering.
We are explorers and innovators, inspired by everything around us. We exemplify the American pioneering spirit and never settle for second place.
Implementing the most modern design tools and manufacturing technologies available on earth allows us to bring the most amazing and challenging ideas to life.
“Today, watches have nothing to do with telling time, they tell stories; they are micro-models, mechanical manifestations of our human hopes, dreams and character at any point in time. In a sense, we don’t make watches at all, we make art that just happens to tell time.”
Every watch starts with a dream and a sketch with soul. I believe in exploring complex design concepts on paper before moving into the prototyping stage.
Every piece is a three dimensional sculpture. I personally design & build every concept in 3D ensuring beauty from every angle.
No detail is left unloved. True craftsmanship is required to finish each piece to our standards; unmatched precision, fit and finish.