This is wilbur

Born in California from the dreams of Jason Wilbur, our brand is built on pushing limits. Our watches are simply a reminder of life’s amazing journey and that nothing is impossible.
This is wilbur

History & Future

“We started this brand with the idea that the future is limitless. The goal is to create pieces that are both challenging to produce as well as high in unique personality. This is driven by our passion to push the limits of design and engineering and to create legendary luxury time sculpture.”

Before launching the WILBUR brand, Jason was no stranger to the luxury watch world. Over the past 15 years, he has turned the watch world on-end with several rule breaking and innovative timepieces that changed the landscape of the industry and raised the bar for the competition.

Jason Wilbur is an award-winning automotive and industrial designer, engineer and artist. Known for his unique approach to design and unmatched creative vision. His years of experience in advanced design and experimental R&D have allowed him to merge art and science on a whole new level; creating a new world of luxury, blending a youthful spirit with serious future-focused engineering.

Creative Process

We are explorers and innovators. We are inspired by everything around us. We exemplify the American pioneering spirit and never settle for second place.

Implementing the most modern design tools and manufacturing technologies available on earth allows us to bring the most amazing and challenging ideas to life.

“Today, watches have nothing to do with telling time, they tell stories; they are micro-models, mechanical manifestations of our human hopes, dreams and character at any point in time. In a sense, we don’t make watches at all, we make art that just happens to tell time.”

Exploration

Exploration

Every watch starts with a dream and a sketch. I believe in exploring design concepts on paper before moving into the engineering stage.

Expertise

Expertise

Every piece is a three dimensional sculpture. I personally build every concept in 3D before the engineering team takes over.

Craft

Craft

True craftsmanship is required to finish each piece to our standards. We never cut corners on anything we produce.