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Copy of Automatic Launch Edition - JWA DRAFT

Regular price $2,700 USD
Regular price Sale price $2,700 USD
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Limited to 250 Pieces.
Polished and brushed, multi-finish, 9-part modular steel case with Yellow details on black and silver 3-D dial. Automatic Movement with red “Launch” rotor. Anti-reflective Sapphire crystals. Lume on hands and chapter ring. Black silicone strap.

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Complimentary priority shipping included in price. In stock watches usually ship within 24 hours. We ship Monday-Friday except major holidays. WILBUR Launch Edition watches come with a Lifetime Limited Warranty that covers manufacturer defects from the date of purchase.
Read more.

Complimentary priority shipping included in price. In stock watches usually ship within 24 hours. We ship Monday-Friday except major holidays. WILBUR Launch Edition watches come with a Lifetime Limited Warranty that covers manufacturer defects from the date of purchase. Read more




The Launch Edition represents the core of Wilbur's potent design and character and was the first official small-batch offering under the WILBUR brand. It was initially launched in secret specifically for friends and fans of Jason Wilbur’s past designs. The Launch Edition has since been expanded to multiple releases including the coveted ultra-limited Speed Shop (SS) editions.


The Launch Edition is the essence of a true statement timepiece inspired by Mr. Wilbur’s experience in advanced vehicle and automotive design. While a decade was spent designing high-end timepieces and vehicles, Wilbur wanted to create a timepiece to Launch the new Wilbur brand starting with the “simplest and most reliable” automatic movement and surround it with the level of design and execution only seen on his most daring of works, and most importantly, designed and developed using the advanced research & development techniques used to design advanced vehicles. The Launch Edition was created to “make some noise”, not to follow industry rules.


The main design concept was to create chassis-like architectural structures that make up the watch case, making for an extremely technical feel. The dial and movement components are similarly constructed to be “suspended” within the case while the chapter ring “floats” above the dial. All of this makes for a time-sculpture with a ton of character and multiple levels of depth that is just as fun from any angle it is viewed from.

  • The Case

    9-Part Patent-Pending modular construction Exo-Chassis case. Modular construction with skeletonized exterior case components. Water Resistant to 100 meters.

  • The Dial

    Launch big-3D dial with floating glass chapter ring and movement suspension structure.


The Launch Edition is designed and built in USA with a Japanese made movement.


Modular Exo-Chassis Case
41.50mm X 41.50mm bezel / X 14.70mm thick (not including lugs & crown)
9-Part Modular Design
Sapphire Crystal w/ Anti Reflective Coating
5ATM Water Resistance
Hand Finished
Exhibition Back


Titanium & Ceramic
Titanium & Steel
Rose Gold & Steel
Combinations vary based on reference.

Movement & Dial:

Wilbur Modified, Swiss Made SW200-1 Automatic Movement - 26 Jewels
VPH 28’800 bph / 4 HZ
38 Hour Power Reserve
Patent-Pending, “Suspended” Dial & Movement Structure.
‍3D Hand-finished details with semi-transparent dial. Suspended outer chapter Ring-in glass.
Time and Date Function. EXP Rotor. Luminescent Hands and Hour Indices.


Standard straps fit wrist sizes from 6.25"- 8.6"
‍Silicone Bolt-on Strap offered in multiple colors - Standard.
Ballistic Nylon or Leather with contrast stitching. Bolt-on buckle.