The EXP represents the next chapter in the bold WILBUR Launch series. The EXP is built in the USA with a modified Swiss movement and is also offered in advanced material combinations such as titanium and ceramic. The 9-part exo-chassis case is slightly smaller than the Launch Edition, and straps can be simply swapped with the quick change system. The 3D design and detailed structural elements can be appreciated from any angle and the motor inspiration again runs deep. 

The Design

The main design concept was to create chassis-like architectural structures that make up the watch case, making for an extremely technical feel. The dial and movement components are similarly constructed to be “suspended” within the case while the chapter ring “floats” above the semi-transparent dial allowing for further display of the movement components. All of this makes for a time-sculpture with a ton of character and multiple levels of depth that is just as fun from any angle it is viewed from.

  • The Case

    9-Part Patent-Pending Exo-Chassis case. Modular construction with skeletonized exterior case components. Water Resistant to 5atm meters.

  • The Movement

    Floating movement and layered glass dial design. Architectural structure meets mechanical art.  

  • Quick Change Strap

    The EXP offers a quick change strap system to customize your look. 

  • Strap Options:

    Multiple strap options to cusomize your watch.


The EXP is designed and built in USA with a Swiss Made Movement. 


• 41.50mm X 41.50mm bezel / X 14.70mm thick  (not including lugs & crown)

• 9-Part Modular Exo-Chassis Case

• Sapphire Crystals with Anti Reflective Coating

• 5ATM Water Resistance

• Hand Finished

• Exhibition Back


• Ceramic & Titanium 
• Ceramic & Anthracite DLC

• Ceramic & Tech Gold DLC

• Ceramic Bezels in Multiple Colors / Finishes
Combinations vary based on reference. 

Movement & Dial:

• Swiss Made SW200-1 Automatic Movement - 26 Jewels

“Suspended” Dial & Movement Structure

• 3D Hand-finished details with semi-transparent dial

• Suspended outer chapter ring-in glass

• Time and Date Function

• EXP Rotor. 


• Standard straps fit wrist sizes from 6.25”- 8.6”

• Silicone quick change strap offered
in multiple colors

• Ballistic Nylon and Cordura options available

• Bolt-on buckle.